Wichita, KS

Urban Orchard – A Jenny Dawn Cellars Apple Orchard

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Jenny Dawn Cellars aspires to plant an apple orchard in the heart of Wichita, KS in our efforts to, ultimately, launch a winery.

 
Jenny Dawn Cellars LLC will be an artisan winery located in the heart of downtown Wichita, KS. They will produce wines made from grapes grown by the best viticulturist in the nation as well as craft specialty fruit wines made from produce locally grown in the Urban Orchard.
 
urban-1-min-1Jennifer McDonald, Founder of Jenny Dawn Cellars LLC. She grew up in Nebraska but since 2007 has called Wichita, KS home. She spent the last 10 years working in the Human Resources and Recruiting field for various companies. One of those companies was in the agriculture industry which sparked her interest as Jennifer has a passion for gardening, growing fruits and vegetables as well as wine making.
 
Jennifer started making wine back in 2014 with a small batch of Riesling and Pinot Noir. She decided to enroll in the Kansas State University Masters of Agribusiness program to hone her business and leadership skills as well as learn more about the agriculture industry in general. Jennifer graduated with her degree in May 2016 and her thesis was titled, Factors Influencing Premiums on Local Wines: An Exploratory Assessment of Kansas Wine.
 
The goal of the research was to inform a business plan which Jennifer was able to complete and is currently working the steps to become a licensed winery in Kansas. Jenny Dawn Cellars won’t be just any winery, it will be an urban winery located in the heart of downtown Wichita, KS. Jenny Dawn Cellars will produce wines from grapes sourced from the best growers in the nation as well as make a specialty apple wine from locally grown apples from the Urban Orchard.
 
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Jenny Dawn Cellars Vision
 
The vision for Jenny Dawn Cellars is to capture the experience of visiting a farm winery where people learn about how the wines are made, watch wine production and chat with the winemaker, but placing this winery in an urban setting.   Jenny Dawn Cellars will be a boutique winemaking production facility, tasting room and orchard all located in downtown, Wichita, KS.
 
Jenny Dawn Cellars Research
 
Since January 2016, Jennifer McDonald has been conducting wine market research through wine tasting focus groups which later became known as Wineucation. Data was collected from 80 participants, 20 wines were sampled which 5 were made by Jennifer McDonald under the brand, Jenny Dawn Cellars. Participants tasted the wines and rated them on a scale of 1-5 based on appearance, aroma, body, taste and finish.
 
The results are outlined in the tables below. 
 
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Jennifer McDonald has started a crowdfunding campaign with a goal of raising $10,000. The fund raised will be used to cover the costs associated with planting an orchard: purchasing land, clearing and tiling the land, removing dead trees, purchasing fruit trees, fencing, picnic tables and other farm equipment.
 
You’ve read this far. You’re ready to support. THANK YOU! But everyone loves rewards. Take a look at what they’ve got to offer!
 
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Have a look at the Kickstarter link below for more information:
 
https://www.kickstarter.com/projects/1015908505/urban-orchard-a-jenny-dawn-cellars-project
 
Also please take some time to share this campaign across your social networks and encourage your friends and family to support.
 


$10,000

funding goal

Project Rewards
Pledge $25 or more
Caramel Apples
Sponsors will receive 2 free caramel apples and 2 tickets to the orchard grand opening celebration in June 2017.
Pledge $50 or more
Orchard
Sponsors will receive 2 free caramel apples and 2 tickets to the orchard grand opening celebration in June 2017. As well as a Jenny Dawn Cellars stemless glass.
Pledge $150 or more
Apple Tree Sponsor
Sponsors will receive 2 free caramel apples, 2 tickets to the orchard grand opening celebration in June 2017, and a Jenny Dawn Cellars stemless glass. As well as have their names engraved on a plaque and mounted near a tree in the orchard.
Pledge $300 or more
Picnic Table Sponsor
Sponsors will receive 2 free caramel apples, 2 tickets to the orchard grand opening celebration in June 2017, and a Jenny Dawn Cellars stemless glass. As well as have their names placed on a plaque and mounted on one of the tables or benches in the orchard.
Pledge $500 or more
Apple Enthusiast
Sponsors will receive 2 free caramel apples, 2 tickets to the orchard grand opening celebration in June 2017, and a Jenny Dawn Cellars stemless glass. As well as receive online recognition and their name on a plaque at the entrance to the orchard.
Pledge $1,000 or more
Urban Orchard
Sponsors will receive 2 free caramel apples, 2 tickets to the orchard grand opening celebration in June 2017, and a Jenny Dawn Cellars stemless glass. As well as online recognition, their name on a plaque at the entrance to the orchard and a half bushel of apples during the 1st harvest in late 2017.

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